Business Administration (BADM)

BADM 201. Principles of Marketing

Credits: 3
Typically Offered: FALLSPR
An introductory course designed to cover basic marketing concepts. Discussion focuses on market segmentation, consumer behavior and marketing mix strategy of products or services.

BADM 202. Principles of Management

Credits: 3
Typically Offered: FASPSU
The study of management is approached from a system basis. It ensures the student will receive a thorough understanding of the environment, problems and duties that confront the manager. Topics include planning and decision making, organizing, controlling, and leadership.

BADM 210. Advertising I

Credits: 3
Typically Offered: FALLSPR
This course covers advertising from a marketing perspective. The focus is on planning and strategy development of an advertising program. Topics covered are campaign planning and development, marketing mix relationships, media options and buying and creative strategy.

BADM 224. Management Information Systems

Credits: 3
Typically Offered: SPRING
An introduction to management information systems, microcomputer applications in business, office information systems and systems analysis and design.

BADM 236. International Business

Credits: 3
Typically Offered: SPRING
Explores processes of international trade, whether the company is an importer, exporter, or a multinational firm.

BADM 240. Sales

Credits: 3
Typically Offered: FALLSPR
An introductory course designed to study salesmanship. All aspects of selling are introduced including the psychology of selling and recommended personality traits for sales people.

BADM 260. Principles of Retailing

Credits: 3
Typically Offered: FALLSPR
Covers retail store operations - the independent retailer, the chain store, the specialty shop, the department store, etc. The operations of buying, selling, selecting personnel, pricing, markup, and markdowns are all covered. Also retail stores promotion, window display, and credit, selection of business location, layout, control and methods of computing various ratios.

BADM 274. Project Management

Credits: 3
Typically Offered: FALLSPR
This course is designed to familiarize individuals with how project management differs from general management. Additional topics include; work breakdown structure, scheduling, scope control, cost control, change control and resource planning. Students will work as a team to compete a project during this class.

BADM 281. Organizational Behavior

Credits: 3
Typically Offered: FASPSU
This course covers principles, concepts and processes involved in interpersonal relationships in an organization. Discussion focuses on individual, group and organizational situations through case studies, exercises and assessments.

BADM 282. Human Resource Management

Credits: 3
Typically Offered: FASPSU
This course covers the various processes of personnel management such as recruiting, training, motivating, and counseling. Discussion centers around the tools, techniques, and methods that can be utilized in the management of personnel in any organization.

BADM 310. Digital Marketing

Credits: 3
Typically Offered: FALL
An introduction to digital marketing strategies, including topics like web research, analytics, SEO, online ads, and social media. Students gain experience in developing, implementing, and evaluating digital marketing strategies.

BADM 337. Operations Management

Credits: 3
Prerequisite: BADM 202.
Typically Offered: SPRING
This course examines the management of systems and processes that create goods and/or services. Quantitative modeling techniques are used to analyze the operations and control processes associated with productivity, capacity, and quality assurance. Other topics explored include forecasting, inventory control, facility management, process technology and design as well as cost and waste reduction. Sustainable business practices as applied to operations are also addressed.

BADM 367. Consumer Behavior

Credits: 3
Typically Offered: FALL
This course explores global, regional, and local dimensions of consumer decision-making, examining the impact of motivation, perception, knowledge, attitudes, and information processing abilities on consumer behavior.

BADM 370. Advertising and Promotions

Credits: 3
Typically Offered: FALL
This course reviews the theoretical basis of persuasion. The course emphasizes the development of advertising and promotional strategies, including the use of various media and communication tools to effectively reach target audiences.

BADM 415. Strategic Marketing Research

Credits: 3
Typically Offered: SPRING
This course investigates the gathering, analysis, and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework.

BADM 425. Brand Management

Credits: 3
Typically Offered: SPRING
This course provides an applied understanding of strategic brand management, covering topics such as brand architecture, developing a brand strategy, designing and implementing brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brand equity.