Integrated Marketing and Communication

Checklist

• Review the Program Admission requirements.
• View the General Education Matrix for a complete list of qualifying courses.
• Fulfill the College Degree Requirements in conjunction with this degree plan.
• Consult an Academic Advisor to ensure all academic requirements are met.
• Note: The classes listed below are shown in a suggested order, but do not have to be taken in that exact order to fulfill degree requirements.

Summary

   

Course List

Code	Title	Credits
Foundation		33
Major		51
General Education		36
Digital Literacy
Total Credits		120

Degree Plan

Semesters

Plan of Study Grid

Semester 1		Credits
Foundation
ART 182	Graphic Design I	3
COMM 206	Digital Communication Fundamentals	3
COMM 200	Introduction to Media Writing	3
General Education
Written Communications
ENGL 110	College Composition I	3
Arts & Humanities
PHIL 210	Ethics	3
	Credits	15
Semester 2
Foundation
BADM 201	Principles of Marketing	3
BADM 236	International Business	3
BADM 281	Organizational Behavior	3
General Education
Written Communications
ENGL 120	College Composition II	3
Arts & Humanities
ART 110	Introduction to the Visual Arts	3
	Credits	15
Semester 3
Foundation
ENGL 125	Introduction to Professional Writing	3
COMM 218	Public Relations Principles	3
General Education
Social & Behavioral Sciences
SOC 110	Introduction to Sociology	3
COMM 112	Understanding Media and Social Change	3
Business, Math, Science & Technology
BADM 240	Sales	3
	Credits	15
Semester 4
Foundation
COMM 213	Publications	3
COMM 224	Social Media Foundations	3
General Education
Oral Communications
COMM 110	Fundamentals of Public Speaking	3
Social & Behavioral Sciences
SOC 235	Cultural Diversity	3
Business, Math, Science & Technology
MATH 210	Elementary Statistics	3
	Credits	15
Semester 5
Major
BADM 310	Digital Marketing	3
BADM 370	Advertising and Promotions	3
COMM 301	Introduction to Integrated Marketing Communication	3
General Education
Social & Behavioral Sciences
COMM 212	Interpersonal Communication	3
Business, Math, Science & Technology
BADM 210	Advertising I	3
	Credits	15
Semester 6
Foundation
BADM 274	Project Management	3
Major
COMM 327	Industry Communication	3
MGMT 381	Project Management Fundamentals	3
COMM 377	Emerging Media and Technologies	3
COMM 316	Intercultural Communication	3
	Credits	15
Semester 7
Major
COMM 414	Social Media Management	3
PHIL 441	Ethics in Artificial Intelligence (AI)	3
LEAD 317	Relationship Building	3
BADM 367	Consumer Behavior	3
COMM 397	Cooperative Education/Internship (Integrated Marketing and Communication)	3
	Credits	15
Semester 8
Major
BADM 415	Strategic Marketing Research	3
ENGL 410	Writing for the Professions	3
COMM 425	Crisis Communication	3
BADM 425	Brand Management	3
COMM 497	Cooperative Education/Internship (Integrated Marketing and Communication)	3
	Credits	15
	Total Credits	120

Digital Literacy